Personal

DAVE BOYCE is a serial entrepreneur turned investor, advisor, and advocate of Product-Led Growth (PLG). As an operator, Boyce has helped build and sell 5 SaaS companies; as an investor and board member, more.

Boyce describes himself as a husband and father first. He and his wife Lisa have 6 children and live in Provo, Utah on a tree-lined street on the side of a mountain. Dave and Lisa enjoy “hub-and-spoke” adventures from Provo, having also lived in Boston, Silicon Valley and South Africa, and having traveled much of the world.

Boyce currently serves on the board of Forrester (NASDAQ: FORR) and the advisory board for Neuro-ID. He also teaches two popular MBA classes at Brigham Young University: one on Product-Led Growth and the other on Career Growth.

Dispositionally, Boyce is a strategist. He learned how to “do strategy” early in his career as a consultant at Monitor Deloitte. As a strategist, Boyce seeks the “simplicity on the far side of complexity” and insists that simplicity is worth the additional effort.

Most recently Boyce was Chief Strategy Officer for InsideSales, a sales engagement platform that consistently performed at the top of industry reports and boasted customers such as American Express, Verizon, Fidelity and Dell. InsideSales was acquired by Aurea Software in 2021.Prior to InsideSales, Boyce was CEO of ZenPrint (acquired), CEO of Fundly (acquired), VP Strategy at Oracle, and VP Marketing at ProfitLogic (acquired). He has also previously served on the board of Allegiance, on the advisory board of TenMarks, and on the BYU Marriott Marketing Advisory Board.

Dave is proud to have grown up in Oklahoma--the oldest of eight children--with parents who loved their children and each other. He studied Electrical Engineering at the University of Texas, earned a bachelor of arts degree with honors in German Literature and Philosophy at Brigham Young University, and earned an MBA at Harvard Business School.

Boyce has been named the #1 Most Inspiring Leader (software and web applications) by the Sales Lead Management Association, was nominated to RevGen Utah, and was named one of the top 100 venture entrepreneurs by vSpring Capital. Boyce is also an eagle scout with the Boy Scouts of America--an accomplishment he refuses to take off his resume.

If you want to get Boyce really going, ask him about backpacking, outdoor volleyball, jazz music, Elvis Costello, or a cappella (Boyce also co-founded BYU’s world-champion a cappella group, Vocal Point).

Professional

Dave Boyce serves on the board of directors for Forrester, Inc.

In 2017, Forrester reconstituted its board of directors, seeking directors who were younger, more technology savvy, and more “West Coast” than its board at the time. Boyce was the first newly appointed board member, and since that time he has served on the board and as part of the compensation committee.

During that period, Forrester has grown revenue from $338M to $472M, made three acquisitions, and launched a fully-revamped technology platform, Forrester Decisions. Forrester also switched its key financial reporting metric to a subscription model (Contract Value, or CV), and continued to beat-and-raise on earnings projections throughout the process. Forrester executed a large part of this digital transformation during the global COVID-19 pandemic, following the same advice it gave its clients.

Boyce was the Chief Strategy officer for InsideSales (XANT), which was acquired by Aurea Software in 2021.

InsideSales is the maker of Playbooks, rated the #1 Sales Engagement Platform for Enterprises by G2Crowd and Forrester. At InsideSales, Boyce ran corporate strategy, corporate development, and operational strategy. Boyce is known as an expert in modern go-to-market motions and is a popular guest on podcasts and webinars on that topic. InsideSales was acquired in 2021 by Aurea Software, “the Netflix of enterprise software,” and Playbooks was incorporated into the Aurea portfolio of over 50 enterprise software products.

Dave Boyce was CEO of the pioneering social crowdfunding platform, Fundly. Fundly was the first platform of its kind to be acquired, with the acquiring company assuming Fundly’s name and identity.
Boyce was recruited by Tagg Romney to help run a company founded by Erik Nilsson called BlueSwarm. The product was a fundraising platform that had been built as part of the Romney for President campaign and subsequently spun out as an independent company. Boyce extended the platform to incorporate non-profit fundraising and eventually self-service, personal fundraising. As part of the transition, the company was renamed Fundly and attracted investors such as Morgenthaler Ventures, Kapor Capital, Correlation Ventures, and Charles River Ventures. Fundly won awards from Silicon Valley Mercury News, Harvard Business School Alumni Association, and the AAPC. It was featured by Bloomberg, CNBC, Wall Street Journal, Forbes, etc. Fundly was acquired in 2015 by NonProfitEasy, a comprehensive non-profit management suite of software.

Allegiance (acquired)

Boyce served on the board of directors for Allegiance, Inc. from 2008 - 2013. His appointment was based on expertise around product (Boyce ran product at the time for Oracle’s Retail Global Business Unit) and go-to-market. Allegiance was eventually acquired by Maritz and rebranded MaritzCX.

TenMarks (acquired)

Dave Boyce was an investor in and advisor to TenMarks, a supplementary education platform for primary education-level math that predated Khan Academy. TenMarks was acquired by Amazon as part of Amazon’s push into the educational market.

Oracle (NYSE: ORCL)

Boyce was VP of Strategy for Oracle’s Retail Global Business Unit.

In 2005, Oracle bought ProfitLogic to incorporate into its suite of products for retailers. Boyce initially ran marketing for the Retail Global Business Unit and eventually took over product strategy, including a development roadmap and budget of $100M, a mandate for M&A, overall product marketing responsibility, and a $100M new business sales overlay quota. During his tenure at Oracle, Boyce helped buy and integrate two companies, served on the Technical Advisory Board for the National Retail Federation, and organized an influential industry leadership board called the Retail Executive Forum. As part of his global responsibilities at Oracle, Boyce traveled the world and served as executive sponsor for global retailers in the United States, Australia and Europe.

ProfitLogic (acquired)

Dave Boyce was VP of Marketing and Alliances at ProfitLogic, an early successful SaaS company that was acquired by Oracle.
When Boyce walked across the graduation stage at Harvard Business School he had one child by the hand and another in his arms, but what he did not have was a job.  Having spent his time at HBS working on and with startups, he was convinced that any company who knew their hiring needs months in advance was a company he didn’t want to be a part of.  Boyce joined Technology Strategy Inc. (TSI) a few weeks after graduation as the director of product management.  He was later promoted to Vice President and took responsibility for strategic partnerships and marketing. 
ProfitLogic defined the industry for retail price and inventory optimization and boasted customers like WalMart, Bloomingdale’s, GAP, JCPenney and Abercrombie.  In addition to his operational responsibilities, Boyce helped raise ProfitLogic’s C Round of funding from Battery Ventures and JPMorgan Partners and secured a company-saving joint development deal with JCPenney.