We have seen the future, and it is product-led.

Products help customers accomplish something, and customers “hire” products when they need to get a job done. The easier we make it to “hire” our product, the faster our product grows.

More and more, product can do much of the selling, activating, renewing, expanding, and value realization itself (PLG).

If literally anyone in your space is making PLG work, you will lose to them if you don’t figure out how to do it yourself.

At Formative Ventures and on this blog we explore ideas, frameworks and models of product-led growth that are pulling us into the future.